Abc

Build Community with Strategic Communications

Effective Campaigns

Brand Equity

Reliable Processes & Infrastructure

 Communication by Design

Attract

Grab the audience’s attention. How and why people look at some messages over others is driven by both time and attention, as well as structures put in place by the mediums used.

Inspire

The heart of communication is a desire to feel better in some way. What are you inspiring your audience to feel? How do they emotionally relate to your brand and organization?

Create

Create an ecosystem that achieves the organization’s goals and meets the needs of the audience.

Motivate

The volition of communication is action. What are you asking of your stakeholders, your organization, and your audience? Make the call to action clear, precise, and uncluttered.

Hi

Hi! I’m Nikki, a communications professional.

Communication is universal. Everyone has the power to do it. Whether through body language, auditory cues, or complex multi-media experiences. However, just because we are communicating doesn’t mean we are doing so effectively. Taking the time to understand your audience and designing a strategy greatly impacts community-building and the provision of trustworthy timely information when they need it.

My Approach

Empathize

Identify and empathize with your audience. Who are they? What are their needs? What are their wants? Who do they trust for information? What happens in their day-to-day world? After learning more about your audience, identify what their pain points are around communication and where opportunities for improvement exist.

Think about your organization’s goals. How are you currently measuring those goals? Is there inconsistency with brand compliance? How does leadership want to engage with internal stakeholders? How are the various communications channels working together or competing with each other?

Explore

Generate ideas that can address those pain points. Are there opportunities for collaboration across internal stakeholders? Should existing processes be reviewed or improved? Does a new communications infrastructure need to be improved or implemented? Build a tactile representation for the range of ideas. Discuss with key stakeholders to see which ones are most feasible and viable.

Execute

Test, analyze and bring the vision to life. Have a process for reviewing effectiveness through analytics or other metrics of success. Be flexible and make adjustments as needed. Continue to keep your audience, organization’s goals and stakeholders in mind.

From the Blog

Indiana University Marketing Maturity Model (MMM)

Indiana University Marketing Maturity Model (MMM)

IU Studios has been a great resource for professional development. They developed a Marketing Maturity Model to help communicators identify where business units are regarding effective communications and where they want to go. The tool is a great way to start...

Visual Communication Design – Getting on the Same Page

Visual Communication Design – Getting on the Same Page

After attending Indy Design Week 2019, I was inspired by the simple and powerful application of visual communication design. How many times have you been in meetings where you walk away thinking everyone is on the same page, only to find out later that was not the...

New Mode. New Ideas.

New Mode. New Ideas.

New Mode. It's been a while since I've blogged. Life has been full between work and family life. I've learned a lot over the past year, personally and professionally. However, my aim for the blog has shifted to being an online notebook: a way to keep track of what I'm...