Blog
My Blog
Work and life keep me pretty busy. I don’t blog often, but when I do it is to explore anything and everything related to marketing and communication.
New York Times, “Fake Followers!” Onalytica, “Here’s What to Do.”
Fake Followers :/ My life = very full; so no long post this week! However, since the purpose of this blog is to help me stay current on news and to practice writing, I couldn't pass up on posting a #HumpdayHighlight. Time to dig into fake followers! I read...
Infographic: 6 Types of Visitors to Non-Profit Websites
Web Design in a Non-Profit World The Director of Communications and I started working for our non-profit around the same time. The first mission: re-design the website! For starters, there were too many pages and too many messages which made navigation a...
Facebook and Google are Giving Users More Control, Snapchat Makes Design Change
FB has given users the ability to mark which brands they want to "see first" while Google (in order to be compliant with the new GDPR Data Privacy Rules) is letting users mute remarketing ads. FB's Product VP, Adam Mosseri, is being credited for his willingness to...
Comparative Advertising on Facebook: Noom Takes on Weight Watchers
🤔 What In The Ham Sandwich? Comparative Advertising or Insulting Copy? This was my first thought when I saw Noom's Facebook ad. I suppose this was an attempt at comparative advertising but it felt more like an insult after a long day. My oldest had a...
Digital Marketing Predictions to Pay Attention to – 2018
There are many digital marketing predictions for the upcoming year. Here are a few (I think) are worth paying attention to. Perpetual Traffic I started listening to digital marketing podcasts, and Perpetual Traffic is one of my favorites. Even though this...
Amazon, Snapchat Pursue Advertisers After Facebook Changes and Youtube Challenges
Welcome to the first weekly wrap-up: a collection of curated digital marketing news! We're only 19 days into the new year and the online advertising world has been in for quite a ride, from Facebook changing their news feed to the reckoning of Youtube creators. While...
“People may hear your words, but they feel your attitude.”
– John C. Maxwell
