Blog

My Blog

Work and life keep me pretty busy. I don’t blog often, but when I do it is to explore anything and everything related to marketing and communication.

Cambridge Analytica and the Gray Side of Facebook

Cambridge Analytica and the Gray Side of Facebook

The Cambridge Analytica Debacle Last week, Cambridge Analytica and Facebook dominated headlines. Conversations over ethics, tech, data, and trust resurfaced amid the testimony of one whistleblower, Christopher Wylie. He was the former Director of Research at Cambridge...

P.E.A.R.L The 5 Disciplines of Social Media

P.E.A.R.L The 5 Disciplines of Social Media

Coffee with a Social Media Guru Last week, I had the pleasure of chatting with a social media manager of a top fortune 500 company over coffee. He shared that there are 5 disciplines of Social Media: Publishing, Engagement, Advertising, Listening and Research. Of...

From Spamming to Listening | Intent Marketing

From Spamming to Listening | Intent Marketing

Intent Marketing Last week, I mentioned getting beyond the vanity numbers, and how likes and shares are not more important than WHO is doing the liking and the sharing (especially with the advent of sophisticated fake follower farms). I recently came across an article...

When Your Basket Becomes Your Casket – LittleThings

When Your Basket Becomes Your Casket – LittleThings

Little Things is No More! When I first heard about Facebook's newsfeed changes, I thought the move would eventually punish non-profits and positive publisher brands that do create meaningful content. However, non-profits have so many people supporting them outside of...

New Socks, New Month, New Plan!

New Socks, New Month, New Plan!

New Socks When I first started blogging, it was going so well. I was consistent, ready with content and then life happened! Between the flu, family, mini-emergencies, and projects, there just wasn't enough time to left to write. I've been walking around in...

Philanthropic Superbowl Ads, Amazon Ad Growth and more

Philanthropic Superbowl Ads, Amazon Ad Growth and more

Ads, ads and more ads! I'm gearing up for the Superbowl for two major reasons this year: a) my beloved Philadelphia Eagles are playing and b) to watch all of the ads. However, some brands are taking a more philanthropic approach this time around. In the online space,...

“People may hear your words, but they feel your attitude.”

– John C. Maxwell