Blog

My Blog

Work and life keep me pretty busy. I don’t blog often, but when I do it is to explore anything and everything related to marketing and communication.

Indiana University Marketing Maturity Model (MMM)

Indiana University Marketing Maturity Model (MMM)

IU Studios has been a great resource for professional development. They developed a Marketing Maturity Model to help communicators identify where units are regarding effective communications and where they want to go. The tool is publicly available and a great way to...

Visual Communication Design – Getting on the Same Page

Visual Communication Design – Getting on the Same Page

After attending Indy Design Week 2019, I was inspired by the simple and powerful application of visual communication design. How many times have you been in meetings where you walk away thinking everyone is on the same page, only to find out later that was not the...

New Mode. New Ideas.

New Mode. New Ideas.

New Mode. It's been a while since I've blogged. Life has been full between work and family life. I've learned a lot over the past year, personally and professionally. However, my aim for the blog has shifted to being an online notebook: a way to keep track of what I'm...

Bereavement Break

Bereavement Break

Blogging Break There has been a death in my family so I'm taking a break from blogging. “I thought I could describe a state; make a map of sorrow. Sorrow, however, turns out to be not a state but a process.” ― C.S. Lewis, A Grief Observed

Behavioral Economics is the Key to Your Customer

Behavioral Economics is the Key to Your Customer

Behavioral Economics: The Emotions Behind Decision-Making Why do people do what they do? The question is as old as time itself. We might find comfort in assuming that most people, most of the time, make rational decisions based on facts. However, mankind has a heart...

Facebook Fallout Continues, Will 3rd-Party Access Changes Help?

Facebook Fallout Continues, Will 3rd-Party Access Changes Help?

News Wrap-Up: Facebook Fallout and more Last week was full of more news on Facebook which is still reeling from the fallout of the Cambridge Analytica scandal. Today I'm supplying a collection of curated articles to get you up to speed! They range from Facebook...

“People may hear your words, but they feel your attitude.”

– John C. Maxwell