Jan 31, 2018 | #Humpday Highlight, Advertising, Influencer Marketing, Social Media
Fake Followers :/ My life = very full; so no long post this week! However, since the purpose of this blog is to help me stay current on news and to practice writing, I couldn’t pass up on posting a #HumpdayHighlight. Time to dig into fake followers! I read...
Jan 26, 2018 | #WeeklyWrapUp, Advertising, Social Media
FB has given users the ability to mark which brands they want to “see first” while Google (in order to be compliant with the new GDPR Data Privacy Rules) is letting users mute remarketing ads. FB’s Product VP, Adam Mosseri, is being credited for his...
Jan 24, 2018 | #Humpday Highlight, Advertising, Social Media
🤔 What In The Ham Sandwich? Comparative Advertising or Insulting Copy? This was my first thought when I saw Noom’s Facebook ad. I suppose this was an attempt at comparative advertising but it felt more like an insult after a long day. My oldest had a terrible...
Jan 22, 2018 | #MarketingMonday, Advertising, Social Media
There are many digital marketing predictions for the upcoming year. Here are a few (I think) are worth paying attention to. Perpetual Traffic I started listening to digital marketing podcasts, and Perpetual Traffic is one of my favorites. Even though this episode is...
Jan 19, 2018 | #WeeklyWrapUp, Advertising, Social Media
Welcome to the first weekly wrap-up: a collection of curated digital marketing news! We’re only 19 days into the new year and the online advertising world has been in for quite a ride, from Facebook changing their news feed to the reckoning of Youtube creators....
Jan 17, 2018 | #Humpday Highlight, Non-Profit Communication, Social Media
Is Facebook’s News Feed Going to Alienate Non-Profits? I was so excited in November when Facebook decided to remove fees on donations to non-profits! I was looking forward to the possibility of organically reaching audiences that could become supporters. But...