Mar 12, 2018 | #MarketingMonday, Non-Profit Communication, Reflections on Mass Media and Marketing, Social Media
Intent Marketing Last week, I mentioned getting beyond the vanity numbers, and how likes and shares are not more important than WHO is doing the liking and the sharing (especially with the advent of sophisticated fake follower farms). I recently came across an article...
Jan 15, 2018 | Reflections on Mass Media and Marketing
“Without television news coverage, the civil rights movement would have been like a bird without wings, or a choir without a song.” – John Lewis When I think about the significance of mass media, I can’t help but wonder what would have become of the Civil Rights...
