Mar 12, 2018 | #MarketingMonday, Non-Profit Communication, Reflections on Mass Media and Marketing, Social Media
Intent Marketing Last week, I mentioned getting beyond the vanity numbers, and how likes and shares are not more important than WHO is doing the liking and the sharing (especially with the advent of sophisticated fake follower farms). I recently came across an article...
Mar 5, 2018 | #MarketingMonday, Non-Profit Communication, Social Media
Little Things is No More! When I first heard about Facebook’s newsfeed changes, I thought the move would eventually punish non-profits and positive publisher brands that do create meaningful content. However, non-profits have so many people supporting them...
Jan 29, 2018 | #MarketingMonday, Non-Profit Communication, Web Design
Web Design in a Non-Profit World The Director of Communications and I started working for our non-profit around the same time. The first mission: re-design the website! For starters, there were too many pages and too many messages which made navigation a challenge....
Jan 17, 2018 | #Humpday Highlight, Non-Profit Communication, Social Media
Is Facebook’s News Feed Going to Alienate Non-Profits? I was so excited in November when Facebook decided to remove fees on donations to non-profits! I was looking forward to the possibility of organically reaching audiences that could become supporters. But...
