Apr 9, 2018 | #MarketingMonday, Digital Marketing
Behavioral Economics: The Emotions Behind Decision-Making Why do people do what they do? The question is as old as time itself. We might find comfort in assuming that most people, most of the time, make rational decisions based on facts. However, mankind has a heart...
Apr 2, 2018 | #MarketingMonday, #WeeklyWrapUp, Advertising, Social Media
News Wrap-Up: Facebook Fallout and more Last week was full of more news on Facebook which is still reeling from the fallout of the Cambridge Analytica scandal. Today I’m supplying a collection of curated articles to get you up to speed! They range from Facebook...
Mar 26, 2018 | #MarketingMonday, Social Media
The Cambridge Analytica Debacle Last week, Cambridge Analytica and Facebook dominated headlines. Conversations over ethics, tech, data, and trust resurfaced amid the testimony of one whistleblower, Christopher Wylie. He was the former Director of Research at Cambridge...
Mar 19, 2018 | #MarketingMonday, Social Media
Coffee with a Social Media Guru Last week, I had the pleasure of chatting with a social media manager of a top fortune 500 company over coffee. He shared that there are 5 disciplines of Social Media: Publishing, Engagement, Advertising, Listening and Research. Of...
Mar 12, 2018 | #MarketingMonday, Non-Profit Communication, Reflections on Mass Media and Marketing, Social Media
Intent Marketing Last week, I mentioned getting beyond the vanity numbers, and how likes and shares are not more important than WHO is doing the liking and the sharing (especially with the advent of sophisticated fake follower farms). I recently came across an article...
Mar 5, 2018 | #MarketingMonday, Non-Profit Communication, Social Media
Little Things is No More! When I first heard about Facebook’s newsfeed changes, I thought the move would eventually punish non-profits and positive publisher brands that do create meaningful content. However, non-profits have so many people supporting them...
