Apr 2, 2018 | #MarketingMonday, #WeeklyWrapUp, Advertising, Social Media
News Wrap-Up: Facebook Fallout and more Last week was full of more news on Facebook which is still reeling from the fallout of the Cambridge Analytica scandal. Today I’m supplying a collection of curated articles to get you up to speed! They range from Facebook...
Feb 2, 2018 | #WeeklyWrapUp, Advertising, Social Media
Ads, ads and more ads! I’m gearing up for the Superbowl for two major reasons this year: a) my beloved Philadelphia Eagles are playing and b) to watch all of the ads. However, some brands are taking a more philanthropic approach this time around. In the online...
Jan 31, 2018 | #Humpday Highlight, Advertising, Influencer Marketing, Social Media
Fake Followers :/ My life = very full; so no long post this week! However, since the purpose of this blog is to help me stay current on news and to practice writing, I couldn’t pass up on posting a #HumpdayHighlight. Time to dig into fake followers! I read...
Jan 26, 2018 | #WeeklyWrapUp, Advertising, Social Media
FB has given users the ability to mark which brands they want to “see first” while Google (in order to be compliant with the new GDPR Data Privacy Rules) is letting users mute remarketing ads. FB’s Product VP, Adam Mosseri, is being credited for his...
Jan 24, 2018 | #Humpday Highlight, Advertising, Social Media
🤔 What In The Ham Sandwich? Comparative Advertising or Insulting Copy? This was my first thought when I saw Noom’s Facebook ad. I suppose this was an attempt at comparative advertising but it felt more like an insult after a long day. My oldest had a terrible...
Jan 22, 2018 | #MarketingMonday, Advertising, Social Media
There are many digital marketing predictions for the upcoming year. Here are a few (I think) are worth paying attention to. Perpetual Traffic I started listening to digital marketing podcasts, and Perpetual Traffic is one of my favorites. Even though this episode is...
