I’m Nikki, a communications consultant
Nikki is passionate about mission-driven storytelling and helping organizations connect with their communities.
She is a jack-of-all-trades communicator with experience in strategy, project management, copywriting, digital marketing, graphic design, and WordPress. She has developed and implemented complex communication plans and ecosystems for the largest medical school in the country and the largest health care system in Indiana.
Non-profits large and small have benefited from her Communication by Design process, which helps them understand their audience, identify opportunities and create innovative communication approaches.
Nikki is a Phi Beta Kappa graduate of Spelman College, where she earned her bachelor’s degree in Theatre Arts and Drama.
Nikki developed the Programs Involving Children background check communications plan. She quickly gathered stakeholders’ input, suggested ways to share this message, and asked critical questions. This initiative helped with the schools’ compliance with a university policy. She developed a new newsletter specific to volunteer faculty. Regarding this work, one leader wrote, “her organizational skills regarding a relatively complex new initiative seem to be excellent.” As a result, we are able to engage and support volunteer faculty members in a more meaningful way. Nikki helped develop a platform for executive search committee members and a Dual Career newsletter—she received praise from leaders for both projects. Additionally, Nikki developed a position statement regarding representational diversity and she contributed to a manuscript for publication, which is not typical for our staff to contribute to scholarly projects. Finally, Nikki was critical in establishing a robust communications plan for the first all-school meeting. Her efforts led to increased attendance. Nikki has taken the school’s faculty communications to the next level and helped improve the overall vitality of our faculty.
I can’t recommend Nikki enough for any communications or marketing project that you might be considering. She is one of the most talented individuals I’ve ever met, and incredibly humble at the same time. The way she thinks about projects and programs and services makes you want to crawl inside her mind and just live there a while to watch the fantastic show. It’s something to witness. Smart. Creative. Funny. Collaborative. ALWAYS on top of her game. I loved working with Nikki when I had the chance and would do so again at any opportunity.
Nikki is incredible. In the first few months of her role, she had renewed the look and feel of our digital materials, personally produced a beautiful new set of photography and images for use in collateral and refined our social media strategy towards even greater returns. She’s an absolute joy to be around and adds light and laughter to any room or conversation she joins. It’s rare to find such a combination of talent, character, and conviction in one individual. She has an artistic touch to her digital wizardry and the unique ability to help you realize a visual identity for your organization or project that’s likely even better than what you originally imagined.
Communication By Design
Empathize with your audience. Identify their pain points around communication and where opportunities for improvement exist.
Generate ideas that can address those pain points. Discuss with key stakeholders to see which ones are most feasible and viable.
Test, analyze and bring the vision to life. Have a process for reviewing effectiveness through analytics or other metrics of success.
At age 12, Nikki received a gift from her uncle, Photoshop 5.5 Limited Edition. She created art and taught herself HTML. Shortly after that, friends and family began to ask her to design flyers, logos, brochures, signs, and websites.
After graduating from Spelman College, Nikki continued to lend a design hand to various small businesses and churches. In 2015, I started freelancing as a Digital Media Specialist and discovered that clients needed help beyond content creation. They needed strategies, processes, systems, and infrastructure to meet their goals.
In July 2017, Nikki served as a Digital Marketing Specialist at The Oaks Academy through the AmeriCorp – VISTA (Volunteers in Service to America) program. VISTA members serve for one year at a not-for-profit organization that helps eradicate poverty. She refined her design skills, took courses on digital marketing, and was introduced to design thinking, which is the foundation of her Communication by Design approach.
Upon completion of the VISTA program, she was hired by Indiana University School of Medicine. While there, Nikki led communications for a 6000+ faculty audience across nine campuses in Indiana, restructured communications for the Department of Emergency Medicine, supported Dean and executive messaging, and led communication campaigns around DEI and wellness.
In June 2021, Nikki took on the role of Senior Communications Associate at Indiana University Health School. She led cross-collaboration efforts to improve the outcomes of internal communications owned by the human resources department to 35,000+ team members across the state.