IU Studios has been a great resource for professional development. They developed a Marketing Maturity Model to help communicators identify where business units are regarding effective communications and where they want to go. The tool is a great way to start understanding your organization before venturing into visual communication design exercises. Assess your unit/organization capabilities across six key areas:
Culture – How we work
Insights Infrastructure – How we inform decisions
Messages and Creative – What is said
Channel and Campaign Management – What we do
Success Measures – How we improve
Integrated Constituent Journey – What is experienced