IU Studios has been a great resource for professional development. They developed a Marketing Maturity Model to help communicators identify where units are regarding effective communications and where they want to go. The tool is publicly available and a great way to start understanding your organization before venturing into visual communication design exercises. Assess your unit/organization capabilities across six key areas:

Culture – How we work

Insights Infrastructure – How we inform decisions

Messages and Creative – What is said

Channel and Campaign Management – What we do

Success Measures – How we improve

Integrated Constituent Journey – What is experienced