Welcome to the first weekly wrap-up: a collection of curated digital marketing news!
We’re only 19 days into the new year and the online advertising world has been in for quite a ride, from Facebook changing their news feed to the reckoning of Youtube creators. While the former is trying to prevent brands from overtaking their platform, the latter is trying to make their’s advertiser-friendly.
Even though Facebook and Google are still the go-to places for online advertising, Amazon and Snapchat are making moves to increase their own market share. Time will tell if one platform’s changes are another one’s reward.
Nikki Livingston