Welcome to the first weekly wrap-up: a collection of curated digital marketing news!
We’re only 19 days into the new year and the online advertising world has been in for quite a ride, from Facebook changing their news feed to the reckoning of Youtube creators. While the former is trying to prevent brands from overtaking their platform, the latter is trying to make their’s advertiser-friendly.
Even though Facebook and Google are still the go-to places for online advertising, Amazon and Snapchat are making moves to increase their own market share. Time will tell if one platform’s changes are another one’s reward.
I was so excited in November when Facebook decided to remove fees on donations to non-profits! I was looking forward to the possibility of organically reaching audiences that could become supporters. But alas, it was too good to be true. Instead of paying for transaction fees, I’m left wondering if it’s worth . . .