Nikki Livingston

Digital Marketing & Media Specialist

Bereavement Break

Blogging Break There has been a death in my family so I'm taking a break from blogging (for a little while). “I thought I could describe a state; make a map of sorrow. Sorrow, however, turns out to be not a state but a process.” ― C.S. Lewis, A Grief...

Behavioral Economics is the Key to Your Customer

Behavioral Economics: The Emotions Behind Decision-Making Why do people do what they do? The question is as old as time itself. We might find comfort in assuming that most people, most of the time, make rational decisions based on facts. However, mankind has a heart...

Facebook Fallout Continues, Will 3rd-Party Access Changes Help?

News Wrap-Up: Facebook Fallout and more Last week was full of more news on Facebook which is still reeling from the fallout of the Cambridge Analytica scandal. Today I'm supplying a collection of curated articles to get you up to speed! They range from Facebook...

Cambridge Analytica and the Gray Side of Facebook

The Cambridge Analytica Debacle Last week, Cambridge Analytica and Facebook dominated headlines. Conversations over ethics, tech, data, and trust resurfaced amid the testimony of one whistleblower, Christopher Wylie. He was the former Director of Research at Cambridge...

Nikki Livingston

“I orchestrate meaningful engagements to build brand equity.”

At age 12, I received a special gift from my uncle, Photoshop 5.5 Limited Edition. I used the software to create art, then taught myself HTML to showcase my artwork online. Shortly thereafter, friends and family began to ask me to design flyers, logos, brochures, signs, and websites. As I matriculated through school I utilized these skills to promote school events and student clubs. After graduating from Spelman College I continued to lend a design hand to various small businesses and churches. In 2015, I started freelancing as a Digital Media Specialist and discovered that clients needed help beyond content creation. I learned more about digital marketing in order to better serve them.

In July 2017 I started working as a Digital Marketing Specialist at The Oaks Academy through the AmeriCorp – VISTA (Volunteers in Service to America) program. VISTA members serve for one year at a not for profit organization which helps eradicate poverty. The work has energized my passion for digital marketing and I look forward to helping other businesses and organizations thrive online! Checkout my portfolio of work below.