There are many digital marketing predictions for the upcoming year. Here are a few (I think) are worth paying attention to.
I started listening to digital marketing podcasts, and Perpetual Traffic is one of my favorites. Even though this episode is from December, it sounds like they had an inside scoop on changes at Facebook. Not only do they share what lies ahead, but also include strategies to achieve specific goals.
Episode 129: How Digital Marketing Will Change - Predictions for 2018
I’m also becoming a big fan of Digiday and am now a daily visitor to their blog. They have some unexpected predictions (I was surprised by their thoughts on Amazon). You’ll have to submit your business email to grab the magazine excerpt but it’s worth the read. I’d encourage you to get some coffee and go through the 5 Things to Expect in 2018 when you have some downtime.
I learned about Ashley Friedleing at Econsultancy while searching for digital marketing trends. He not only talks about trends and strategies for marketers but also the shift in operations. Good read (might need coffee and downtime for this one as well 😉).
Each year I pick out marketing and digital trends and developments which I believe are interesting and will shape the industry and digital/marketing planning and thinking in the year ahead. Looking at 2018 I have to say that I think pretty much all of what I wrote about in my 2017 trends piece still applies.…