Nikki Livingston

Marketer. Designer. Strategist.

New Mode. New Ideas.

New Mode. It's been a while since I've blogged. Life has been full between work and family life. I've learned a lot over the past year, personally and professionally. However, my aim for the blog has shifted to being an online notebook: a way to keep track of what I'm...

Bereavement Break

Blogging Break There has been a death in my family so I'm taking a break from blogging. “I thought I could describe a state; make a map of sorrow. Sorrow, however, turns out to be not a state but a process.” ― C.S. Lewis, A Grief Observed

Behavioral Economics is the Key to Your Customer

Behavioral Economics: The Emotions Behind Decision-Making Why do people do what they do? The question is as old as time itself. We might find comfort in assuming that most people, most of the time, make rational decisions based on facts. However, mankind has a heart...

Facebook Fallout Continues, Will 3rd-Party Access Changes Help?

News Wrap-Up: Facebook Fallout and more Last week was full of more news on Facebook which is still reeling from the fallout of the Cambridge Analytica scandal. Today I'm supplying a collection of curated articles to get you up to speed! They range from Facebook...

Nikki Livingston

“I build brand equity.”

At age 12, I received a special gift from my uncle, Photoshop 5.5 Limited Edition. I used the software to create art, then taught myself HTML to showcase my artwork online. Shortly thereafter, friends and family began to ask me to design flyers, logos, brochures, signs, and websites. As I matriculated through school I utilized these skills to promote school events and student clubs. After graduating from Spelman College I continued to lend a design hand to various small businesses and churches. In 2015, I started freelancing as a Digital Media Specialist and discovered that clients needed help beyond content creation. I learned more about digital marketing in order to better serve them.

In July 2017 I started working as a Digital Marketing Specialist at The Oaks Academy through the AmeriCorp – VISTA (Volunteers in Service to America) program. VISTA members serve for one year at a not for profit organization which helps eradicate poverty. During that year of service, I refined my design skills, took courses on digital marketing, and was introduced to design thinking.

At present, I serve as a marketing and communications coordinator at IU School of Medicine, where my passion for marketing, design, and strategy continues to grow.  Checkout my portfolio of work below.